Web and Enterprise 2.0

Yesterday LEAP 2008 Master classes in Holland ended. Next stop will be Redmond in January 2008. I liked this last master class around the knowledge worker, new way of work and collaboration. I heard some new terminology like enterprise 2.0. So I wondered what that is. So I used a web 2.0 technology like wiki, in this case Wikipedia to look it up. So I found this:

Enterprise 2.0 is a new enterprising environment which can be differentiated from traditional Enterprise (say, enterprise 1.0). The new enterprising environment use social software in "enterprise" (business) contexts. It includes social and networked modifications to company intranets and other classic software platforms used by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure prior to use, this generation of software tends to encourage use prior to providing structure.

Aha social software to let people like you and me interact and share data with each other and others. Examples are YouTube and MySpace; both I know but do not use. I found this info also in Wikipedia, but I don’t think this kind of software will be used inside the enterprise. I had to think more in context with the enterprise and social software in this case would be software like LinkedIn and Plaxo, both I do use. Instead of having a large of collection of business cards I now have a large virtual one where I have contact detail, profiles, etcetera of people I know (business partners, colleagues and friends).

Next question that comes to mind is how does this enterprise 2.0 related to web 2.0 other than technology like wiki’s, web services, blogging, torrents, syndication and tagging. I found a article on the web by Tim O’Reilly (guy actually brought this term up in 2004), which explains Web 2.0. So knowing what web 2.0 and enterprise 2.0 is could give me understanding how they relate.

Enterprise 2.0 is a term for technologies and business practices that liberate the workforce from constraints of legacy communication and productivity tools like email. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility. And Web 2.0 just fits in nicely.


















It is not just technology as you can notice. Other aspects in enterprise 2.0 are for instance around how enterprise is organized and how work relations are (boss/employer).

I think having not yet enough knowledge or in depth understanding of enterprise 2.0 and web 2.0 that:

Web 2.0 is the technology part of enterprise 2.0

That said web 2.0 does also appear in SOA as a rich consumer. Rich Internet based SOA front-ends offer a better user experience (also a topic in one of the LEAP master classes) than static HTML pages (Web 1.0).

For me yesterday’s master class was a eye opener and now I have a more clearer pictures of web 2.0 in enterprise today and tomorrow. Also I see an important role for web 2.0 as consumer of services in a SOA, which I also concluded after reading the book The New Language of Business: SOA and Web 2.0 by Sandy Carter.

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